Figuring out the best time to post on social media can be daunting. There are so many factors to consider: What channel are you posting on? What day of the week is it? What time of day is best? And how do you take into account your target audience’s time zone? In this blog post, we’ll break down all of that information and more so you can start posting at the most optimal times for your business. Stay tuned!
What is social media?
Social media is a term used to describe platforms on the internet that allow users to interact with each other. These interactions can take many forms, such as posting updates about one’s life, sharing photos and videos, or talking to others in chatrooms.
Most social media platforms are free to use, although some offer paid subscription services that give users access to additional features. The most popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
There are also a growing number of social media platforms specifically designed for businesses. These include tools like Sprout Social and Hootsuite that allow companies to manage their social media accounts from one central location.
Why does it matter when you post on social media?
When it comes to marketing your business, social media is one of the most important channels you can use. In fact, a study by Social Media Examiner found that 81% of businesses reported that social media was important for their overall marketing strategy.
One of the reasons social media is so powerful is because it allows you to reach a large audience with minimal effort. All you need to do is create content and post it on one or more of your social media platforms. The rest of the work is done by your followers, who will share your content with their own networks, exposing it to even more people.
This also makes social media a great tool for building relationships with potential and current customers. By engaging with them on social media, you’re able to create a connection that can lead to more sales and business opportunities.
Given its importance, it’s essential that you post on social media at the right times so you can reach as many people as possible.
How to get the best results from your posts
It’s not just about when you post on social media, but also how often. To get the best results from your posts, you need to know what times and days of the week are optimal for each channel. For example:
* Twitter is a great tool for sharing links with large audiences. Many people turn to Twitter as their go-to source for news updates and it has one of the fastest-growing user bases of any platform today. However, since there isn’t an algorithm that determines who sees your tweets like Facebook, many users have fallen into a habit of using this network primarily as a way to follow influencers they find interesting rather than engaging directly with businesses or brands. As such if marketers want their content seen by more individuals on Twitter it is advisable to post between 12 pm – three pm EST on weekdays.
* LinkedIn is a site often used by professionals for networking and job searching. As such, the best time to post content on this platform is during the morning hours from Monday through Thursday. This allows individuals who are just starting their workday to catch up on new updates and connect with potential business partners or clients.
* Facebook has over two billion active users and is a great place to share longer-form content. The best times to post on Facebook are mid-morning (between nine am and eleven am) and in the evening (between six pm and eight pm). Posts published during these times typically receive more engagement than those shared at other times of the day.
* Instagram is a visual social media platform that is especially popular with millennials. The best time to post on Instagram is typically in the evening, between seven pm and nine pm. However, if you have a business account, you can also use the Instagram Insights tool to see when your followers are most active so you can post during those times.
* YouTube is a video-sharing platform where people come to watch and share videos. The best time to post content on YouTube is early morning (between six am and eight am) or late night (between nine pm and eleven pm). This allows users to catch up on new videos while they’re winding down for bed or starting their day.
Now that we know the best times to post on social media,
How can you make sure your posts are seen by most people?
One way is to use a social media management tool like Hootsuite. With Hootsuite, you can schedule your posts ahead of time so they go out at the right time for each channel. This takes the guesswork out of posting and ensures that your content reaches as many people as possible.
It’s not just about when you post on social media, but how often. To get the best results from your posts, you need to know what times and days of the week are optimal for each channel.
To help you get started, we’ve put together this handy info with the best times to post on social media:
When To Post On Facebook:
Facebook handles are frequently used, and millions of businesses are now taking advantage of free tools to establish an internet market. To have an effect, you must be active during the optimum time of day, which varies from Monday through Thursday between 1 and 4 p.m.. Various studies have concluded that Monday through Thursday at 1-4 p.m. is the optimal time to post your material, with Friday after 4 p.m., any day from 8 p.m. to 9 a.m., and weekends being difficult days (Note: this can include weekends).
When To Post On Instagram:
A variety of studies have concluded that the best times to post on Instagram are typically in the evening, between seven pm and nine pm. However, if you use an Instagram business profile (which is free), you can also learn more about your followers’ habits using their Insights tool .
When To Post On Twitter:
Twitter is a go-to source for news updates. The best time to post on this platform varies by industry, but the prime hours are between 12 pm and three pm EST on weekdays. It can also be helpful to research when your followers are most active so you know exactly when to publish posts during those times.
When To Post On LinkedIn:
LinkedIn is more of a professional social media channel that’s ideal for sharing longer-form content like blog posts or white papers with an engaged business audience. In general, the optimal time to post here falls in the morning from Monday through Thursday, though it really depends on what type of group you’re targeting since professionals have some flexibility around their work hours.
When To Post On YouTube:
YouTube is a video-sharing platform where people come to watch and share videos. The best time to post content on this channel varies by industry, but the prime hours are between early morning (six am) and late-night (nine pm). This allows users to catch up on new videos while they’re winding down for bed or starting their day. You can also use social media tools like Hootsuite that allow you to schedule posts ahead of time so your content goes out at optimal times each day. We’ve put together a list of the best times below: Monday through Thursday from six am until eight am Tuesday through Friday from five pm until seven pm Saturday after eleven Sunday before ten am Anytime between nine pm and eleven pm
When To Post On Pinterest:
Pinterest is a great platform for sharing visual content, so the best time to post on this channel varies by industry. In general, though, it’s good practice to schedule your pins when people are most likely going to be browsing . According to research from TrackMaven, that’s between three and four in the afternoon EST Monday through Thursday (Note: This does not include Wednesday before 11 am). They also found that weekends have less engagement than weekdays since users tend to save their pinning for later during the workweek.
When To Post On Snapchat:
The optimal times for posting on SnapChat platform vary by industry. However, in general, it’s good practice to schedule your posts when people are most active and engaged (Note: This does not include weekends). The best hours, here again, depend on your audience, but research from TrackMaven shows that Monday through Thursday between seven pm and nine pm is a prime time across all industries while Friday after eight am, is also busy with users. We recommend testing out different times until you find what works best for your brand or niche!
When To Post On Social Media – Explained | Hootsuite Blog (numbers)
– The best times to post on Instagram vary by industry, but typically fall between seven pm and nine pm.
– The prime hours to post content on Twitter are between 12 pm and three pm EST on weekdays.
– LinkedIn is most effective from Monday through Thursday morning.
– YouTube videos perform best when uploaded early morning (six am) or late at night (nine pm to eleven pm )
So there you go! These optimal times will help boost your engagement across social media channels while saving you some valuable time along the way. If you need time-saving social media tools to help you get the job done, try Hootsuite today.
Final Thoughts:
Figuring out the best time to post on social media can be daunting. But with this guide, you should be able to identify when your target audience is most active and schedule your posts accordingly. Stay tuned for more helpful tips!
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